I'm Will. I've spent most of my career building companies.
In 2014 I started Sideways 6↗, an employee ideas platform. We sold it in 2023. I left in 2025.
Now I'm building in health and fitness, a space I've been obsessed with for over a decade.
I believe in
Building products that are aligned with my beliefs.
What I'm working on
Healthier↗
The place for people building in health, fitness and wellbeing.
Advisory and problem solving →
Working with ambitious companies to unlock growth and solve problems in sales, go-to-market and positioning, making exits happen and AI. Also board work, ongoing advisory and coaching.
Brad & Dills↗
I'm chairman of this bagel and coffee business. Five sites across Hertfordshire and North London, growing fast. Hospitality/Retail/E-Commerce.
Writing↗
Thinking out loud about building, health, and intentional living. Trying to create more than I consume.
Angel investing
Small checks into health, fitness, and performance companies. Interested in tools that help people get stronger physically, mentally, professionally.
I work with ambitious companies on sales, positioning, AI and exits.