I'm Will. I've spent most of my career building companies.
In 2014 I started Sideways 6↗, an employee ideas platform. We sold it in 2023. I left in 2025.
Now I'm building in health and fitness, a space I've been obsessed with for over a decade.
I believe in
Building products that are aligned with my beliefs.
What I'm working on
Healthier↗
A health and fitness company with James Grant. We build products, advise companies, and bring people together.
HealthStacks↗
A new media company for Health, Fitness and Wellness.
Angel investing
Small checks into health, fitness, and performance companies. Interested in tools that help people get stronger physically, mentally, professionally.
Advisory
Helping founders with company exits, AI adoption, and sales. A decade of building and selling enterprise SaaS, put to work.
Brad & Dills↗
I'm chairman of this bagel and coffee business. Five sites across Hertfordshire and North London, growing fast. Hospitality/Retail/E-Commerce.
Writing↗
Thinking out loud about building, health, and intentional living. Trying to create more than I consume.
Sometimes I work with founders on exits, AI adoption, sales, or just as a second brain for decisions. Usually a few focused sessions or an ongoing conversation.