I'm Will. I've spent most of my career building companies.
In 2014 I started Sideways 6↗, an employee ideas platform. We sold it in 2023. I left in 2025.
Now I'm building in health and fitness — a space I've been obsessed with for over a decade.
I believe in
Building products that are aligned with my beliefs.
What I'm working on
HealthStacks↗
A new media company for Health, Fitness and Wellness.
Building companies in health & fitness
Exploring and validating ideas in the health and performance space. Looking for problems worth solving and products worth building.
Angel investing
Small checks into health, fitness, and performance companies. Interested in tools that help people get stronger physically, mentally, professionally.
Advisory→
Helping founders with company exits, AI adoption, and sales. A decade of building and selling enterprise SaaS, put to work.
Writing↗
Thinking out loud about building, health, and intentional living. Trying to create more than I consume.
Sometimes I work with founders on exits, AI adoption, sales, or just as a second brain for decisions. Usually a few focused sessions or an ongoing conversation.