New Companies
ExploringValidating ideas in health & performance.
I build products, write, angel invest and help teams win.
I'm Will. I'm a founder, operator and investor. I'm experienced in enterprise SaaS, sales and building companies. These days I'm focused on building in the health and performance spaces, and helping good companies succeed.
Now
Here's what I'm spending time on at the moment:
- ●Building and testing ideas in health / fitness / performance.
- ●Writing regularly.
- ●Working with CEOs and leaders at ambitious start-ups and scale-ups.
- ●Angel investing in early-stage companies I love.
- ●Hosting the HealthStacks podcast.
- ●Learning Spanish.
- ●Training: strength + running + conditioning.
If you're working on something adjacent and want to compare notes, drop me a message.
Projects
A few things I've built, or I'm currently exploring.
Writing
ActiveEssays on health, performance, building companies, and the systems that help ambitious people do their best work. Published on Substack.
View ↗HealthStacks.ai
LaunchingPractical advice on using AI for health and performance.
View ↗Fractional, Advisory and Project Work
ActiveWorking with select CEOs and leadership teams where I feel I can really, really help.
Angel Investments
ActiveAngel investor in 10+ start-ups, mainly in health or where I feel I have an unfair advantage.
Sideways 6
ExitedEnterprise SaaS for employee ideas and continuous improvement (built and sold).
About
I like building things that make people stronger: physically, professionally, or both. I've spent most of my career in enterprise SaaS: building, selling, marketing, learning what actually drives adoption, and turning messy customer reality into products and systems that work. Now I'm focused on health & performance as a space to build and invest.
- ●Operator first.
- ●I'm happiest in the "0 → 1 → repeat" zone: positioning, pipeline, sales, onboarding, retention.
- ●I write and create to clarify what I think (and to notice what I don't).
- ●Outside work: training, family time, and trying to spend fewer hours staring at rectangles.
How I help companies
Sometimes it's useful to have an experienced operator drop in to help with finding clarity, building momentum and getting to where you want to go.
✦What I tend to be useful for
- –Go-to-market clarity: tightening the story, choosing the right wedge, building more effective messaging and sales support, aligning pricing with reality.
- –Enterprise sales mechanics: pipeline hygiene, deal strategy, messaging, and the "what do we do next?" moments.
- –Sales: creating and closing large opportunities.
- –Retention + expansion systems: onboarding, adoption loops, renewal prep, and the boring-but-important cadence.
- –Operator feedback: working with CEOs and leadership teams as a calm second brain for big decisions, small annoyances and everything in-between.
◈Typical engagement shapes
- –1–2 week sprint: diagnose, decide, ship the first changes.
- –Monthly advisor rhythm: an hour or two a week to keep things sharp.
- –Short project: parachute in and out quickly.
If this sounds useful, email me with what you're building and where you're stuck. Three lines is plenty.
Email me→